Melbourne ABI Speech Pathology
Objective:
Melbourne ABI Speech Therapy is a bespoke service to a very vulnerable group of clients who are often in their most darkest times in life. Liz and Suzanne are a specialists speech pathology practice committed to helping our adolescent and adult clients live more connected, productive and fulfilling lives.
The website that built their business since 2014 was a static HTML website, with a letterbox design. Although functional in the sense it gave the viewers the information they were looking for. After 10 yrs, it become an issue where information, language was out of date. They also had no skills to update such a coded website. So the plan was to modernise a website, built on Squarespace so that the website can showcase where they are now, and the ability to expand or change as needed in the future.
Outcomes:
Squarespace Website:
Custom Squarespace website design with new colour scheme and layout. The sage green is a warm inviting colour that brings ease to your eyes when accessing the website. The curved corners of the images compliments the shape of their original logo. We chose a plain, easy to read font for accessibility, and complimented sections with a light grey background.
As their clientele is vulnerable, personalised images was not an option here. We thoroughly raked through stock image websites to find humanly looking people to use throughout the website. The website design is a minimal and professional design.
The Summary
Design: Custom Squarespace website
Colour Palette: Utilised sage, grey to invite ease and a welcoming feel.
Imagery: Stock images that try not to look like stock images
Fonts: Simple, easy to read font.
Logo: used original logo
“Rachel was an absolute pleasure to work with throughout our website project. She is a great communicator, patient, approachable and was always happy to answer any questions we had, no matter how big or small, giving us plenty of guidance and ideas along the way. Her collaborative way of working has resulted in a website we are genuinely proud of and which truly reflects what our small business is all about. Thankyou Rachel!”
“For small business owners in allied health with minimal technical skills Rachel was fantastic! Throughout the process of designing and creating a new website to truly reflect the business into which we have evolved, Rachel was always happy to field our questions, was patient, professional and friendly, and added so much to our website’s look, feel and function throughout. We are thrilled with the final result and thank you so much for your work Rachel!”
